Flow Brings NBA Top Shot to OpenSea, Ushering in the Next Era of Digital Collectibles
Staff Writer • 2025-03-19
The Leading Blockchain for NFTs Expands Access for Global Fans and Brands GLOBAL – March 18, 2025 – Flow, the blockchain powering some of the most recognizable brands in digital collectibles and fan engagement, has taken a major step forward in expanding NFT accessibility. Today, Flow announced that NBA Top Shot is now available for trading on OpenSea’s new OS2 marketplace, marking a significant milestone in the evolution of blockchain-powered fandom. This move brings one of the most successful digital sports collectibles brands to the largest NFT marketplace, opening up new opportunities for collectors, investors, and NBA fans alike. With this expansion, Flow cements its position as the go-to blockchain for mainstream NFT adoption, trusted by global brands, artists, and developers who are shaping the future of decentralized digital experiences. NBA Top Shot’s Evolution and Its New OpenSea Integration NBA Top Shot, developed by Dapper Labs, was a trailblazer during the 2021 NFT boom, with sales peaking at $45 million per day. Over the years, it has evolved beyond speculative hype, integrating directly into the NBA’s official app and providing Web3-powered engagement for millions of basketball fans. With its launch on OpenSea via Flow, NBA Top Shot enters a new phase of accessibility and liquidity. Fans and collectors can now buy, sell, and trade moments more easily, tapping into OpenSea’s massive marketplace and broadening the reach of basketball-themed digital collectibles. "Flow isn’t just where brands build—it’s where fandom thrives," said Matt Nofi, Growth at Flow. "The NBA has been building on Flow for four years, deepening its commitment year after year and creating richer experiences for the league’s super fans. Flow’s technology enables brands to form more meaningful relationships with their communities—allowing them to understand their fans’ passions, reward engagement, and create an entirely new kind of interactive experience. This is the future of fandom, and it’s happening on Flow." Flow’s Expanding Influence in the NFT and Web3 Space Flow has positioned itself as the leading blockchain for major brands, supporting NFL ALL DAY, Disney Pinnacle, Ticketmaster, and an ever-growing roster of IP-driven collectibles. Beyond NBA Top Shot, new collections from MLow, Mnewbis, and Blac have also recently launched on OpenSea via Flow, highlighting the blockchain’s role in enabling innovative creators to enter the NFT space with low-cost, high-efficiency infrastructure. As a blockchain, Flow has been at the forefront of NFT innovation since its inception. Dieter Shirley, Flow’s Chief System Architect and former CTO of Dapper Labs, was the principal architect behind the ERC-721 NFT standard, which set the foundation for how digital collectibles are tracked and traded today. Shirley also co-created CryptoKitties, one of the first mainstream NFT projects, further solidifying Flow’s historical significance in the space. "We set out to build Flow because as developers we deeply understood the challenges of building NFTs and apps,” said Shirley. "Supporting innovation has been our goal from day one. Whether it's introducing the lowest gas fees on OpenSea for creators, or bringing the biggest brands to an even larger audience through this partnership – driving this space forward is what Flow has always been about.” Positioning for the Future of Digital Collectibles Despite market cycles and shifting trends, Flow has remained a key player in Web3 infrastructure, focusing on scalability, mainstream accessibility, and frictionless experiences for users. The NFT market is expected to grow by $84.13 billion between 2025 and 2029, according to a recent Technavio report, and Flow is ensuring brands and creators are positioned for success as adoption accelerates. With NBA Top Shot’s debut on OpenSea, Flow is bridging the gap between mainstream collectors and the decentralized future of digital ownership, setting the stage for the next evolution of fan engagement, brand experiences, and blockchain-powered commerce.
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